Architect and businessman William McDonough is proving that a green business is a profitable business.
"McDonough, who runs his eponymous architectural firm with a staff of 40 out of Charlottesville, Va., believes the traditional environmental movement has it wrong... In his vision natural light and air replace air conditioning, and safe ingredients replace toxic chemicals in our clothes, homes, offices, and factories. 'The argument in commerce about growth vs. no growth is a stupid argument,' he says. 'Of course you have to grow; nature wants you to grow, and businesses want to grow.'"
Thanks to Chris Steins
FULL STORY: Mr. Natural: William McDonough
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Central Transportation Planning Staff/Boston Region MPO
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Harvard GSD Executive Education
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