Architect and businessman William McDonough is proving that a green business is a profitable business.
"McDonough, who runs his eponymous architectural firm with a staff of 40 out of Charlottesville, Va., believes the traditional environmental movement has it wrong... In his vision natural light and air replace air conditioning, and safe ingredients replace toxic chemicals in our clothes, homes, offices, and factories. 'The argument in commerce about growth vs. no growth is a stupid argument,' he says. 'Of course you have to grow; nature wants you to grow, and businesses want to grow.'"
Thanks to Chris Steins
Read the full story: Mr. Natural: William McDonough
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A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
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Greater Baltimore Committee
Eagle County Government
Harvard University Graduate School of Design
The Architects Foundation
University of Cincinnati Online
The Pocatello Development Authority
The Urban Renewal Agency of the City of Pocatello
Journal of the American Planning Association