How 'Affordance Theory' Informs Great Streets and Public Places

The affordance theory, a combination of environment psychology and art, can be tapped to help make the design of urban neighborhoods more appealing to a community, writes Phil Myrick, MIG’s head of placemaking and performance design.

2 minute read

May 29, 2015, 6:00 AM PDT

By melaniecj


City planners could learn a lot from the creators of the popular Apple products.

Interface designers make devices user friendly and intuitive to operate, something urban designers can also to up the appeal of a streetscape or a storefront, writes Phil Myrick, head of placemaking and performance design for the firm MIG.

Almost 50 years of research into human and urban environments can be tapped by planners, engineers, and designers to help create urban environments that are appealing and vibrant. The "affordance theory" combines environmental psychology and art to help determine what about design might make a project more appealing to users, according to Myrick. 

"Identifying a set of affordances and grouping them strategically is a way to use human nature to draw people to use a place, or an entire streetscape. So a bench, a potted plant, a shop entrance, together with savvy outdoor merchandising and façade detailing creates a world in miniature that pedestrians and shoppers want to explore."

The key is to determine the audience of a particular project to determine which affordances to incorporate into design, he writes.

"Essentially, affordances are a mixture of public and private hooks that are grouped at key locations and properties to help furnish outdoor rooms – rooms that enhance the building and the block in terms of brand, attraction, and performance (including more foot traffic and retail sales)."

Wednesday, May 20, 2015 in UrbDeZine

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 16, 2025 - Diana Ionescu

Green vintage Chicago streetcar from the 1940s parked at the Illinois Railroad Museum in 1988.

Chicago’s Ghost Rails

Just beneath the surface of the modern city lie the remnants of its expansive early 20th-century streetcar system.

July 13, 2025 - WTTV

Blue and silver Amtrak train with vibrant green and yellow foliage in background.

Amtrak Cutting Jobs, Funding to High-Speed Rail

The agency plans to cut 10 percent of its workforce and has confirmed it will not fund new high-speed rail projects.

July 14, 2025 - Smart Cities Dive

Worker in yellow safety vest and hard hat looks up at servers in data center.

Ohio Forces Data Centers to Prepay for Power

Utilities are calling on states to hold data center operators responsible for new energy demands to prevent leaving consumers on the hook for their bills.

July 18 - Inside Climate News

Former MARTA CEO Collie Greenwood standing in front of MARTA HQ with blurred MARTA sign visible in background.

MARTA CEO Steps Down Amid Citizenship Concerns

MARTA’s board announced Thursday that its chief, who is from Canada, is resigning due to questions about his immigration status.

July 18 - WABE

Rendering of proposed protected bikeway in Santa Clara, California.

Silicon Valley ‘Bike Superhighway’ Awarded $14M State Grant

A Caltrans grant brings the 10-mile Central Bikeway project connecting Santa Clara and East San Jose closer to fruition.

July 17 - San José Spotlight