Crowdsourced Project Turns British Streets Into Massive Art Gallery
"Since Toulouse Lautrec in 19th century Paris was commissioned by the Moulin Rouge to design posters promoting the bohemian nightclub, advertising has turned to great art to promote products," writes Caroline Davies. "Now advertisers are repaying – to the tune of more than £3m – by donating printed poster sites and digital screens across the UK to celebrate art for art's sake."
"The Art Everywhere project – organised by Richard Reed, co-founder of Innocent drinks, but the brainchild of his wife, Melinda – will see artworks on billboards, bus stops, major roads, tube, train and metro stations, shopping malls and office buildings, among other sites. Some 2,000 London buses and 1,000 black cabs will transport the artworks around London."