This must-read primer demystifies branding and provides real world examples, as well as the processes, tools, and insights needed to develop a successful place brand that will resonate with key audiences.

Ed Burghard, CEO, Strengthening Brand America said, "For America to be globally competitive, our communities need to embrace the concept of branding. Bill Baker has done a remarkable job of describing the process and making it easy to understand place branding. This is a mandatory read for economic development professionals and public officials wanting sustainable prosperity."

Odd Arne Blindheim, Nordic Urban Design Association said, "Combining the skills of placemaking through urban design expertise and the branding of places will be vital in the future. Bill's principles and guidelines apply to cities and downtowns in every country."

John Brewer, President, Billings (MT) Chamber of Commerce said, "I stopped highlighting this book at Chapter Seven. The ink was running low and I realized that all of the information was relevant and deserving of emphasis."

For more information or buy, Destination Branding for Small Cities – Second Edition .