A Tight Housing Market, in Detroit?

Curtis Johnson details an unexpected trend in downtown Motor City, where a spike in housing demand may hint at the comeback promised in Chrysler's famed Superbowl ad.

2 minute read

July 7, 2012, 5:00 AM PDT

By Ryan Lue


In a city that has come to symbolize industrial collapse and suburban flight, a housing shortage is just about the last thing you'd expect to see. But a housing shortage is precisely what young professionals are finding as they flock into downtown and Midtown Detroit.

More precisely, it's apartments that are being snapped up left and right, leading to occupancy rates as high as 96 percent. "So it doesn't matter much that the median housing price in Detroit is parked at around $10,000," Johnson explains, "or that, as the Detroit Free Press recently reported, most sales of good houses in stable areas are for less than $75,000. Young people moving to Detroit want to rent."

As businesses – particularly those in knowledge-based industries – have begun to move back downtown, demand for rentals has skyrocketed. Johnson points out that "sustainable demand for good rentals is not that hard to imagine. In recent years employers such as Quicken Loans, Blue Cross, and Compuware have moved close to 9000 workers from outside the city to downtown. Cultural and arts institutions such as the Detroit Institute of Arts and the College for Creative Studies line the shoulders of Midtown's Woodward Avenue. A thriving and large urban university, Wayne State, anchors the heart of the corridor. Vanguard Health System is pouring a billion dollars into the Detroit Medical Center."

Supply, on the other hand, has failed to keep up with demand on account of banks' exceeding hesitance to finance construction for new housing. In the wake of the collapse of the housing market, new loan requirements have left developers in what Olga Stella of the Detroit Economic Growth Corporation calls "a slump of low confidence." According to Stella, even in spite of strong indicators of recovery, building the rental capacity that Detroit needs is "slow, hard work, one project at a time."

Saturday, June 30, 2012 in Citiwire

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

September 16, 2026 - Zachary Whalen

Overlapping highways

The state-sanctioned urbicide of Austin

People don’t kill cities. Freeways do.

September 8, 2026 - Benjamin Schneider

The Hoover Dam blocking the Colorado River. The river's water level is noticeably low. The cliffs surrounding the blue water are brown and jagged.

US to reduce Colorado River water deliveries to Mexico

A new Colorado Treaty amendment reduces Mexico’s Colorado River water allocation by 250,000 acre feet.

September 11, 2026 - The Arizona Republic

A cluster of wind turbines beneath a stormy sky, above a forest where the leaves are beginning to change colors.

5 New England states march closer to 800 megawatt wind energy project

Securing federal approval for the project may be complicated under the Trump administration, which has historically been hostile towards domestic wind power.

September 16 - Inside Climate News

People boarding a bus on Maryland's Orange Route.

Baltimore to break ground on $50 million Transit Priority Project

The project will bring faster bus trips, safer streets and better bike connections to Baltimore.

September 16 - Mass Transit

A brick building with a circular sign with the Airbnb logo hanging off of it.

Airbnb launches $250 million 'last-dollar financing' housing accelerator, makes first investment in Austin

The company will put $6.4 million towards affordable housing development in Texas’ capital.

September 16 - Smart Cities Dive

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.