A Tight Housing Market, in Detroit?

Curtis Johnson details an unexpected trend in downtown Motor City, where a spike in housing demand may hint at the comeback promised in Chrysler's famed Superbowl ad.

2 minute read

July 7, 2012, 5:00 AM PDT

By Ryan Lue


In a city that has come to symbolize industrial collapse and suburban flight, a housing shortage is just about the last thing you'd expect to see. But a housing shortage is precisely what young professionals are finding as they flock into downtown and Midtown Detroit.

More precisely, it's apartments that are being snapped up left and right, leading to occupancy rates as high as 96 percent. "So it doesn't matter much that the median housing price in Detroit is parked at around $10,000," Johnson explains, "or that, as the Detroit Free Press recently reported, most sales of good houses in stable areas are for less than $75,000. Young people moving to Detroit want to rent."

As businesses – particularly those in knowledge-based industries – have begun to move back downtown, demand for rentals has skyrocketed. Johnson points out that "sustainable demand for good rentals is not that hard to imagine. In recent years employers such as Quicken Loans, Blue Cross, and Compuware have moved close to 9000 workers from outside the city to downtown. Cultural and arts institutions such as the Detroit Institute of Arts and the College for Creative Studies line the shoulders of Midtown's Woodward Avenue. A thriving and large urban university, Wayne State, anchors the heart of the corridor. Vanguard Health System is pouring a billion dollars into the Detroit Medical Center."

Supply, on the other hand, has failed to keep up with demand on account of banks' exceeding hesitance to finance construction for new housing. In the wake of the collapse of the housing market, new loan requirements have left developers in what Olga Stella of the Detroit Economic Growth Corporation calls "a slump of low confidence." According to Stella, even in spite of strong indicators of recovery, building the rental capacity that Detroit needs is "slow, hard work, one project at a time."

Saturday, June 30, 2012 in Citiwire

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

October 28, 2026 - Zachary Whalen

A car drives through a puddle, making a large splash. Rain pours down.

California plans to bury El Niño’s downpour

If the state plays its cards right, it may be able to store a billion acre-feet of El Niño’s water in aquifers.

October 28, 2026 - Grist

Lake Powell with much of the water evaporated.

Desperate measures: Advocates weigh draining Lake Powell to fill Colorado River

Draining the reservoir could reduce evaporation losses by a couple hundred thousand acre-feet.

October 30, 2026 - Yale Environment 360

: Construction of massive Samsung semiconductor fabrication plant

In Texas, data centers are swallowing promised parkland

Residents who moved to Taylor, Texas for a rural community now have to contend with three data centers in their backyard.

7 hours ago - Inside Climate News

A construction crew working on SunZia.

How a Chicago-sized wind farm beat the odds and powered on

The project spanned five presidential administrations and a standoff with a U.S. military base.

November 3 - Grist

A rendering of the basketball court, a green court under a blue sky.

MTA gives itself 30 days to transform pit into basketball court

The site has been under construction since 2022; the city originally estimated it would finish the court in 2024.

November 3 - Gothamist