Does Your Local Economic Development Strategy Include Search Engines?

Nearly half of consumers now report that they look for local business information using the Internet, more than any other source.
December 23, 2011, 11am PST | Chris Steins | @urbaninsight
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Although it's no surprise that the Internet is growing in importance, for this first time the Pew Research Center reports this as the the source that half of consumers who search for local business information rely on for material about the local business information.

Of those that searched for local business information, 47% say they rely most on the Internet, including Search engines (36%); Specialty websites (16%), and only 1% rely on social media sites such as Twitter and Facebook. By comparison, 30% of consumers rely most on newspaper, 22% on word of mouth, and 13% on local media (radio and television).

Thanks to William Devry

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Published on Thursday, December 15, 2011 in Pew Research Center
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