Friday, November 19
DePaul University, Loop Campus
Sponsored by the Chaddick Institute and the Real Estate Center
7:15-7:55a.m. – Check-in & Continental Breakfast
8:00 a.m. – Noon – Program
12:30-2:00 p.m. – Optional Luncheon
Conference Registration fee: $125
Luncheon: $50
Register here: http://www.realestatecenter.depaul.edu/Events/register/index.asp

Our participants will take part in a fast-moving discussion about critical aspects of this phenomenon: What exactly is community branding? How difficult is it to rebrand a community-and what are common mistakes that communities make? Can marketing and branding be low-cost substitutes for massive public works projects to strengthen a town's image? At breakout sessions, we'll explore how the answers to these questions are affecting economic development and planning in cities and suburbs.
The moderator of the event, Aaron Renn, has written extensively about the rebranding of Columbus, Ohio, and other cities--he is author of the popular Urbanophile blog. Keynote speaker Claudia Sieb, an Arizona-based consultant, will share her national perspective on branding, while Carl Wohlt will discuss cutting edge techniques being used to brand local communities.
Planners, economic development specialists, developers, researchers and financiers seeking to understand the "dos and don'ts" of branding and marketing--and how to identify when these tools are most effective--should register for this event. Space is limited. We have room for only 90 registrants in our intimate conference-room setting. Registrants can sign up for an optional lunch with our speakers afterwards to continue the morning's discussion.