Green Light For Interactive Way-Finding Website for Hollywood Launches

Green Light For Interactive Way-Finding Website for Hollywood Launches

Los Angeles City Council President Eric Garcetti today announced the launch of Hollywood's first interactive, way-finding website -- -- during his annual State of Hollywood luncheon at The Music Box Theatre. Developed and designed to help all navigate their way to, through and out of Hollywood, provides information on parking access, public transportation, taxis, bike amenities, and street closures in Hollywood. It is also the first item to be completed on Council President Garcetti's Hollywood Transportation Strategic Plan.

" is a one-stop shop for transit information in Hollywood," Council President Garcetti said. "From where to find parking for your car or bike, to where to get a cab, to which Metro stop to use, provides the community with an interactive, informational resource that will enhance everyone's experience in Hollywood."

Spearheaded by the Hollywood Property Owners Alliance, was developed with the user in mind and designed to be the first place people go before coming to -- or traveling through -- Hollywood. The conceptualization of the Navigate Hollywood website first surfaced at community meetings more than a year ago, when community leaders and representatives recognized a need to create a single place to house information on upcoming street closures in Hollywood.

A unique feature of is that it provides site visitors with the option to sign up to receive e-mail or text message notifications on upcoming street closures and special events in Hollywood. In a town where movie premieres and special events can sometimes shut down portions of both Hollywood & Sunset Boulevards, this feature is key.

" makes it easier for all to plot their routes to and through Hollywood," HPOA Executive Director Kerry Morrison said. "It eliminates a great deal of frustration and uncertainty about how to get through Hollywood when portions of the Boulevard are closed."

A true community effort, is funded by more than 20 sponsors -- including developers, neighborhood councils and local business owners. "As a restaurant and nightclub owner who has been in Hollywood for more than ten years, having access to as many cost effective resources in today's economy to inform visitors of where to park and use valet, and to generate street closure awareness, is vital," Boardner's owner and sponsor Tricia LaBelle said. " provides all of this information up to date and on demand at the touch of your phone or computer screen." encompasses the core of Hollywood. The boundaries are Highland Avenue (at the 101 Freeway) on the north, Fountain Avenue on the south, LaBrea Avenue on the east and Wilton Place on the west. The website was developed by Urban Insight, a technology consulting firm that specializes in the field of technology and urban planning.

About the Hollywood Entertainment District

The Hollywood Entertainment District is a ten-year, property-based business improvement district that spans Hollywood Boulevard, from LaBrea Avenue on the west to the Hollywood (101) Freeway on the east. The current BID is composed of approximately 225 property owners who are assessed $3.4 million annually to pay for security, maintenance services and marketing activities to promote the revitalization of the area. Major landmarks in the HED include Grauman's Chinese Theatre, Musso & Frank Grill, the El Capitan Theatre, Capitol Records and the Pantages Theatre.

Contact: Katie Zandona, 323-463-6767
Hollywood Entertainment District

Posted January 30, 2009

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