Chicago Loop Alliance (CLA) is introducing a new "Loop the Loop" walking tour program to enable visitors to easily explore the diverse cultural and entertainment offerings available in the city's famed downtown neighborhood. CLA has integrated special maps, free downloadable audio tours, designated City Information Panels and street-side banners to bring three "Loop the Loop" to life for visitors. Maps and audio tours are available at www.chicagoloopalliance.com.

"Loop the Loop tours make it easy to access and discover all of the enriching opportunities the area has to offer," said Ty Tabing, executive director, CLA. "Whether through guided maps, downloaded audio tours or by following maps on City Information Panels, visitors to the Loop can personalize their experiences by tailoring their trips to their interests."

Each "Loop the Loop" tour will direct participants to visit some of the city's most renowned offerings, including:

•Public Art Loop – Highlights of the tour will include Joan Miró's "Chicago" at Brunswick Building Plaza, Alexander Calder's "Flamingo" at Federal Center Plaza and the Picasso sculpture at Daley Plaza.

•Theater Loop – Highlights of the tour will include the Cadillac Palace Theater, Harris Theater and the Chicago Theatre.

•Landmarks Loop – Highlights of the landmarks tour will include Pritzker Pavillion, the famous Marshall Field's/Macy's store on State Street and the beginning point of Route 66.

LOOP THE LOOP COMPONENTS
Chicagoans exploring the Loop or visitors to the city can easily plan their excursions in advance by using the tools at www.chicagoloopalliance.com to create easy-to-follow itineraries. Components of the program include:

City Information Panels –CIPs featuring the Public Art Loop map will be installed at six locations throughout the Loop. Pedestrians in the area can follow the tours by beginning anywhere along the route, referring to strategically located CIPs to find other points of interest on the path.

Walking Tour Maps – Excursionists can download and print guided maps of any of the Loop tours and bring them along to follow the tour.

Free Downloadable Audio Tours – Through a grant from the State of Illinois, urban adventurers will be able to visit the CLA Web site and download audio walking tours to accompany exploration of the Loop. Audio tours are available at www.chicagoloopalliance.com.

Street-Side Banners – Pedestrians strolling along State Street and Michigan Avenue will be treated to street-side banners announcing the "Loop the Loop" tours, showing how to access the self-guided expeditions online.

CLA promotes the Loop as a dynamic mixed-use district.

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Related Link: www.chicagoloopalliance.com

For more information contact:

Brian Ditchfield
Chicago Loop Alliance
27 East Monroe Street, Suite 900A
Chicago
IL 60603
United States

Phone: 312.782.9160
Email: [email protected]
Web: http://www.chicagoloopalliance.com