The American Dream, Loft-Style

"The loft used to be a distinctly urban animal: empty downtown factories converted first into living spaces by struggling artists, then later into trendy up-market condos. But like many city dwellers, as it has matured, the loft has moved farther away from the hustle and bustle of downtown life. Last year, the National Association of Home Builders incorporated the "loft look" in its annual demonstration home in Las Vegas. A cross between SoHo and Pleasantville, the house featured an open plan, buffed-concrete floors and high ceilings, but it also sat amid a manicured lawn in a gated subdivision. It drew rave reviews and quickly sold for $1.9 million."