The Off-Mall Trend
"The most recent example of the 'off-mall' trend is a Bloomingdale's that opened Saturday in New York's SoHo neighborhood, a densely populated area made trendy in recent years as former warehouses have been converted to boutiques, restaurants and other shops... off-mall alternative is seen as offering:... Better access. At stores anchoring large malls, customers complain of parking in remote lots, walking through the mall to get to the store they want, and then wading through it to reach the department they need."
Thanks to Laura Kranz