China Discovers Home Improvement

China's private housing boom is fueling a new market for home improvement.
October 11, 2003, 5am PDT | Abhijeet Chavan | @legalaidtech
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"Home improvement" has arrived in China -- and with it, a potential shopping revolution. As with so many opportunities in the world's most populous country, the market promises to be huge. B&Q, part of Britain's Kingfisher retailing group, estimates that one-tenth of China's 400m households have "western" levels of disposable income, with $1,000 or more a year to spend on home improvements. That number is increasing rapidly."

Thanks to Nathan Banks

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Published on Friday, October 14, 2005 in The Economist
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