Ad Campaign Slams Detroit, Washington As Gas Mileage Hits 22-Year Low

As U.S. gas mileage hits a 22-year low, the heated debate over America's dependence on Middle East oil returns to the airwaves this week with a provocative new ad campaign challenging both Detroit car companies and Washington policy makers.
May 9, 2003, 10am PDT | Abhijeet Chavan | @legalaidtech
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"The ads are a joint venture of NRDC (the Natural Resources Defense Council) and the Detroit Project, an advocacy group co-founded by author and columnist Arianna Huffington. With humor and polish, they turn a glossy car commercial on its head -- showcasing the high-mileage, high-performance cars and trucks Detroit could build today, but won't...The ads hit at a critical juncture in the nation's post-war political agenda. They follow last Friday's news from the Environmental Protection Agency that U.S. fuel economy reached a 22-year low in 2002, and come just as the Senate takes up controversial new energy legislation. The campaign also appears at the same time that American companies are abandoning voluntary fuel-saving pledges."

Thanks to Michael Dudley

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Published on Wednesday, May 7, 2003 in Natural Resources Defense Council
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