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Urban Retail: Best Practices for Downtowns & New Town Centers

Harvard Graduate School of Design Executive Education
Jun 24, 2019
Cambridge, MA

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Urban Retail Best Practices
June 24-26, 2019
671 384-7214
21 AIA/CES (HSW) | 21 AICP/CM | 21 LA/CES (HSW)

Now in its twenty-third year, this fast-paced program is one of Harvard’s most popular and longest running executive education urban planning and real estate classes.  The session examines the proven planning approaches, retail design and merchandising principles necessary for the creation urban retail in cities and new town centers. This includes tactics used by leading retail developers and considers how they can be applied to a variety of urban settings. Retailing—the exchange of goods, services, and experiences—is in the midst of change unprecedented in modern times.

The class includes numerous guest speakers who have managed or developed some of the most successful and innovative cities and Post-War walkable town centers. Now in its twenty-third year, this fast-paced program is one of Harvard’s most popular and longest running executive education urban planning and real estate classes. 

The session examines the proven planning approaches, retail design and merchandising principles necessary for the creation urban retail in cities and new town centers. This includes tactics used by leading retail developers and considers how they can be applied to a variety of urban settings. Retailing—the exchange of goods, services, and experiences—is in the midst of change unprecedented in modern times. The class includes numerous guest speakers who have managed or developed some of the most successful and innovative cities and Post-War walkable town centers.

  • Proven planning and design practices for walkable retail centers including: architecture, parking, parks, streetscape and tenant mix.
  • The fundamentals of retail market research and site selection criteria by each retail category and many national retail tenants.
  • An introduction to consumer psychographics, and how this field leads to an understanding of and exerts influence consumer behavior.
  • An insider’s view for planning and managing resort and tourist retail destinations and resorts.
  • An optional tour and analysis of the evolving retail district of Harvard Square.
  • Modern industry standards for retail visual merchandising, storefront and signage.
  • The expanding importance of food in its many forms in the creation and sustainability of retail
  • International trends and opportunities, and the connections universally shared among great retail places around the globe.

Speakers

Robert Gibbs, AICP, ASLA Gibbs Planning, MI

Terry Shook, Shook-Kelley, NC

Booby Boone, Detroit Economic Growth Corp., MI

Andrew Gibbs, CFA, Stultz Real Estate, PA

Louis Marquet, Leyland Alliance, Tuxedo Park, NY

Eldon Scott: Urban Space, NY, NY

David Williams, AIA, Caruso Centers, Los Angeles, CA

Published on:
March 19, 2019 - 12:00am
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