Meet Boston's New Tech-Enabled 'Pop-Up' Bus Service

A private bus service launched this week in Boston that decides service based on crowdsourced data on where and when people need to travel.

Katherin Q. Seelye reports on a 'pop up' bus service called Bridj that chooses routes from data collected from "Google Earth, Facebook, Foursquare, Twitter, LinkedIn, the census, municipal records and other sources" to decide where people are and where they need to go.

"The brainchild of Matthew George, a 23-year-old entrepreneur, Bridj uses algorithms to make the bus routes 'smarter.' As more people use it, it will adjust the routes accordingly," writes Seeyle.

The article includes the take of both the Boston Taxi Drivers Association and the Massachusetts Bay Transportation Authority on the innovative transit service. As for the latter's take: "The transportation authority sees Bridj at this fledgling stage as a complement to the T. 'This is not a competitive situation at all,' said Joseph Pesaturo, the authority spokesman."

For the record, however, city bus fare is $1.50, subway fare is $2, and Bridj fare is $6.

"Mr. George is in talks to start Bridj in several other cities, which he declined to identify, by the end of summer."

Full Story: To Lure Bostonians, New ‘Pop-Up’ Bus Service Learns Riders’ Rhythms


Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $16.95 a month
Woman wearing city map tote bag

City Shoulder Totes - New Cities Added!

Durable CityFabric© shoulder tote bags available from 7 different cities.