For Sale: Data on 90 Million Bike Rides and 20 Million Runs

The same week that the New York Police Department released a boat load of data about traffic collisions comes news that exercise app Strava will sell its data on the how, where, and when bikers and runners use streets.

"On Wednesday, the San Francisco-based company launched Strava Metro, which provides data from 90 million bike rides and 24 million runs as of this week — the byproduct of virtual competitions around the world — to help urban planners understand how and where cyclists use public streets," reports Reed Albergotti.

"The first customer, Oregon’s Department of Transportation, is paying $20,000 to use the data for a year. Strava also signed up London; Glasgow; Orlando, Fla.; and Alpine Shire in Victoria, Australia."

Albergotti cites an anecdote shared by Margi Bradway, a policy analyst for the Oregon DOT, who discovered that her friends would use the app even more if they knew planners were using it to make data-driven decisions. In fact, "[in] the past six months, Oregon has used the Strava data to determine where cyclists have trouble figuring out traffic patterns, and to find the best way to install rumble strips on a road outside Portland that is popular with cyclists."

Full Story: Strava, Popular With Cyclists and Runners, Wants to Sell Its Data to Urban Planners

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!

City Coasters

Hand-drawn engraved maps of your favorite neighborhoods are divided up across 4 coasters making each one unique.
$36.00
Book cover of Insider's Guide to Careers in Urban Planning

So you want to be a planner...

Check out our behind the scenes look at 25 careers in the Urban Planning field
Starting at $14.95