New Book Delivers Lessons for Utilizing New Media

Are your marketing strategies in need of a "New Media" refresh? Steve Mouzon's new e-book, New Media for Designers + Builders gets two thumbs up from Susan Henderson and Hazel Borys.

"This groovy user-intensive e-book is a road map for revising the marketing efforts of the design and construction community. The premise: Tired marketing budgets are antiquated and out of step with a post-recession world where values have shifted towards authenticity and frugality. The book is a how-to manual to jump start design-related social media savvy. It’s not just about starting a conversation and sharing ideas with your potential customers, but also about learning from the collective design community voice. Not for the love of the contract, but for the love of the conversation."

"The goal is to engage, share wisdom and tools, and generally become accessible to the larger community. Steve shows how the “share” can go in both directions as he showcases many thought leaders in the design and construction world, as well as in the social media arena. This includes numerous resources for the larger issues of blogging and websites to the smallest details of publishing, video and image collections."

Susan Henderson and Hazel Borys go on to review key elements of the book, and give it two thumbs up with a hearty recommendation for the design and construction industry.

Full Story: New Media for Designers + Builders

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!

Stay thirsty, urbanists

These sturdy water bottles are eco-friendly and perfect for urbanists on the go.
$19.00
Book cover of Contemporary Debates in Urban Planning

Contemporary Debates in Urban Planning

Featuring thought-provoking commentary and insights from some of the leading thinkers and practitioners in the field.
$18.95