"The thriving apartment market in these neighborhoods is a bright spot in an otherwise grim financial picture for Detroit," says Stellin. "Once the nation's fourth-largest city, its population has dwindled and its finances are floundering." City officials have offered financial incentives for people to live and work in Detroit, young entrepreneurs and artists have contributed to the city's rebirth, and now the challenge is persuading "surburbanites to live closer to where they work and go out" and "figuring out how to reuse high-rise buildings and turn an area that once emptied out at night into a 24-hour community."
"A factor that has helped draw people to live in apartments either in midtown or downtown is up to $3,500 in rental rebates available to employees of companies like Quicken Loans and Blue Cross Blue Shield of Michigan," adds Stellin, "which have brought jobs back to Detroit." The city is also helping bring in amenities like bike paths, parks, and restaurants to attract prospective city dwellers. “This is truly a public-private sector driven strategy,” said George Jackson, president and chief executive of the Detroit Economic Growth Corporation. “What’s interesting is that the momentum and the partnerships are getting stronger even in light of the city’s financial situation.”
Developers could help meet expected housing demand by taking advantage of tax credits available for renovating historic buildings, but "a crucial factor is creating the thriving neighborhood hubs that places like San Francisco and New York have long offered." There is a 10-block gap between midtown and downtown "where the urban fabric drops off," said David Di Rita, a principal at the Roxbury Group. He acknowledged that the "area is gradually filling in," but pointed out that "much of the city was still struggling with empty buildings and abandoned single-family homes."