America's Cultural Invasion of the Champs-Elysees

When the next iteration of the oldest military parade in the world celebrates the French Republic by marching down the Champs-Elysees, as it invariably does every Bastille Day, it will pass through what is increasingly becoming an American mall.

Steven Erlanger reports on America's mass market invasion of the Champs-Élysées, as Banana Republic, Levi's, the Gap, Nike and a host of other pedestrian brands help to transform what was once considered "the most beautiful avenue in the world." For a street that "has long played a central role in France," the fact that "[f]ew Parisians who do not work in the neighborhood go to the Champs-Élysées anymore, regarding it as a place for suburbanites and tourists," represents the culmination of a "long erosion," says Erlanger.

"It's an avenue that doesn't exist in the minds of Parisians, in any case in their everyday lives," said Céline Orjubin, 31, a writer who came to Paris from Brittany. "I don't get an exotic feel out of the Champs-Élysées. It feels more like nowhere, because we find the same things as everywhere."  

Full Story: The Champs-Élysées, a Mall of America

Comments

Build Your Own Paper Block City

Urban Fold is an all-inclusive kit that allows anyone to build the city of their dreams with a few simple folds.
$24.95
building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25

City Map Posters are in!

Available in 9 different cities.
$25.00

Wear your city with style!

100% silk scarves feature detailed city maps. Choose from six cities with red or blue trim.
$55.00