Minnesota Courting Bicyclists' Billion-Dollar Business

With bicycling a $1 billion (with a 'B') industry in the State of Minnesota, a coalition of eight public partners are joining together to raise the profile of biking and make it easier to pedal through the already spoke-friendly state.

Kelsey Campbell-Dollaghan writes for Fast Company's Co.DESIGN about the Pedal Minnesota program, "a new campaign aimed at making it easier for locals and tourists to get around by bike." The program hopes to complement the $1 billion dollar Minnesota biking industry with a barrage of new tools and services for bicyclists.

A coalition of eight partners, all public, from Minnesota DOT to several tourism boards, "approached [ad agency Colle+McVoy] about designing an identity and web platform for the alliance last year," reports Cambell-Dollaghan. "The logo reflects the good vibes--a heart-shaped frame, sandwiched between two wheels. A warm color palette, and a slogan that gives a nod to Minnesota's famed hospitality ("The Bike Friendly State"), rounds out the design... A website of neatly organized resources, like advice on commuting with kids and a searchable calendar of events and group rides, completes the web presence."

Cambell-Dollaghan highlights what is perhaps the most interesting innovation to come out of the program - 'tune-up shelters' - bus stops outfitted with multi-tools, maps, and pumps. State officials hope seemingly easy services such as these will help improve bicyclists' experiences in the state.

Full Story: Minnesota Courts Cyclists With A New Mobile Platform


Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
Book cover of the Guide to Graduate Planning Programs 4th Edition

Thinking about Grad School?

The Planetizen Guide to Graduate Urban Planning Programs is the only comprehensive ranking and listing of graduate urban planning programs available.
Starting at $24.95
Woman wearing city map tote bag

City Shoulder Totes - New Cities Added!

Durable CityFabric© shoulder tote bags available from 9 different cities.
Book cover of Unsprawl

Unsprawl: Remixing Spaces as Places

Explore visionary, controversial and ultimately successful strategies for building people-centered places.
Starting at $12.95