Minnesota Courting Bicyclists' Billion-Dollar Business

With bicycling a $1 billion (with a 'B') industry in the State of Minnesota, a coalition of eight public partners are joining together to raise the profile of biking and make it easier to pedal through the already spoke-friendly state.

Kelsey Campbell-Dollaghan writes for Fast Company's Co.DESIGN about the Pedal Minnesota program, "a new campaign aimed at making it easier for locals and tourists to get around by bike." The program hopes to complement the $1 billion dollar Minnesota biking industry with a barrage of new tools and services for bicyclists.

A coalition of eight partners, all public, from Minnesota DOT to several tourism boards, "approached [ad agency Colle+McVoy] about designing an identity and web platform for the alliance last year," reports Cambell-Dollaghan. "The logo reflects the good vibes--a heart-shaped frame, sandwiched between two wheels. A warm color palette, and a slogan that gives a nod to Minnesota's famed hospitality ("The Bike Friendly State"), rounds out the design... A website of neatly organized resources, like advice on commuting with kids and a searchable calendar of events and group rides, completes the web presence."

Cambell-Dollaghan highlights what is perhaps the most interesting innovation to come out of the program - 'tune-up shelters' - bus stops outfitted with multi-tools, maps, and pumps. State officials hope seemingly easy services such as these will help improve bicyclists' experiences in the state.

Full Story: Minnesota Courts Cyclists With A New Mobile Platform

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month
Book cover of Insider's Guide to Careers in Urban Planning

So you want to be a planner...

Check out our behind the scenes look at 25 careers in the Urban Planning field
Starting at $14.95

Stay thirsty, urbanists

These sturdy water bottles are eco-friendly and perfect for urbanists on the go.
$19.00