Roughly a year ago, Baton Rouge's Capital Area Transit System (CATS) was faced with a fiscal crisis that threatened to shut it down altogether. But thanks to a coalition "of churches, faith-based groups, social workers, and university students and groups" dubbed Together Baton Rouge, citizens passed a ballot measure to raise taxes not only to keep the system alive, but to double its funding and give it a major facelift.
At the peak of CATS' financial woes, the mayor appointed a blue ribbon commission to see what could be done. Said commission chair Rev. Raymond Jetson: "Before there can be a robust transit system, before you can do novel things like light rail between Baton Rouge and New Orleans, and before you can have street cars from downtown to LSU, you have to have a backbone to the system. And that backbone is a quality bus system."
In part, the coalition built buy-in by promising specific improvements to the system that citizens could sink their teeth into. These promises were presented at every single public meeting:
Between Together BR, the blue ribbon commission, and the non-profit Center for Planning Excellence, community leaders were able to pursue extensive outreach, holding 120 outreach sessions in the four months leading up to the vote.
A reorganization of CATS' governance structure is waiting to pass through the state legislature, but the passage of the measure represents a major victory for transit and political mobilization in the area.