Do Cars = Freedom?

Forget for a minute what the answer to that question may be, and focus first on why the two ideas are associated with each other. As Dave Reid explains, it's no accident, but rather the result of a relentless marketing scheme by the auto industry.

In the inaugural edition of "Car Culture," Urban Milwaukee's regular series on "the history of our love affair with the automobile, and its true costs and consequences," Reid begins with a historical examination of the association of the automobile with freedom.

Reid argues that, "U.S. automakers successfully sold the American public that access to an automobile is 'freedom', and that an automobile is an inalienable right, not a responsibility. For decades millions of dollars have been spent marketing this concept to us. It is so ingrained in our belief system that I've actually had friends tell me ‘my car is freedom'."

Reid includes two very persuasive advertisements to prove his point, one a Ford television commercial from 1955 and, the other, a Dodge television commercial from 2010. Different era, same message: the car = freedom.

Full Story: Car Culture: Freedom Brought to You by the American Auto Industry

Comments

Build Your Own Paper Block City

Urban Fold is an all-inclusive kit that allows anyone to build the city of their dreams with a few simple folds.
$24.95
building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25

NEW! Get the "Green Bible"

Understand the complexities of planning at the local level while preparing for the AICP* exam. Find out why this edition is included in the APA's recommended reading list.
$105

Wear your city with style!

100% silk scarves feature detailed city maps. Choose from six cities with red or blue trim.
$55.00