Do Cars = Freedom?

Forget for a minute what the answer to that question may be, and focus first on why the two ideas are associated with each other. As Dave Reid explains, it's no accident, but rather the result of a relentless marketing scheme by the auto industry.

In the inaugural edition of "Car Culture," Urban Milwaukee's regular series on "the history of our love affair with the automobile, and its true costs and consequences," Reid begins with a historical examination of the association of the automobile with freedom.

Reid argues that, "U.S. automakers successfully sold the American public that access to an automobile is 'freedom', and that an automobile is an inalienable right, not a responsibility. For decades millions of dollars have been spent marketing this concept to us. It is so ingrained in our belief system that I've actually had friends tell me ‘my car is freedom'."

Reid includes two very persuasive advertisements to prove his point, one a Ford television commercial from 1955 and, the other, a Dodge television commercial from 2010. Different era, same message: the car = freedom.

Full Story: Car Culture: Freedom Brought to You by the American Auto Industry

Comments

building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
Book cover of Insider's Guide to Careers in Urban Planning

So you want to be a planner...

Check out our behind the scenes look at 25 careers in the Urban Planning field
Starting at $14.95
Woman wearing city map tote bag

City Shoulder Totes - New Cities Added!

Durable CityFabric© shoulder tote bags available from 9 different cities.
$22.00