In addition to the elements planners might intuitively understand about how to provide an encouraging environment for bicyclists in our cities (protected lanes, implement a bike-share program, etc.), Christine has some intriguing findings.
One such recommendation that would-be bicyclists may not consider is Lesson 7 -- You don't need bike clothes:
"Most of the women and men I saw on bicycles throughout Europe and Japan didn't wear special clothes. People just wore their usual outfits, heels and all. Women from London to Tokyo looked beautiful, stylish, and feminine while they were cycling. Men frequently pedaled in suits. 'Style over speed,' says Mikael Colville-Anderson, who started the Cycle Chic movement."