The percentage of adult Americans living by themselves has doubled since 1960, to its highest level ever, and businesses are taking note.
Eric Klinenberg writes of a dramatic demographic shift over the last 50 years, in which the percentage of married adults has fallen from more than 70% to only 51% of the adult population. "The extraordinary rise of living alone is among the greatest social changes since the baby boom."
In several large cities, including Denver, Seattle, and Washington D.C., more than 40% of households have just one occupant. In Manhattan it is nearly 50%. The implications of this shift are just beginning to be appreciated by businesses and marketers.
"Singletons play an essential yet unappreciated role in revitalizing cities and animating public spaces. Compared with married people, they're more likely to eat out in cafés and restaurants, exercise in a gym, take art classes, attend public events, and volunteer. Perhaps more important, singletons are fueling the economy. They spend more discretionary dollars than their married counterparts."
FULL STORY: Solo nation: American consumers stay single
First-Time Home Buyers Look Different Than They Once Did
New home-buyers are a little older and a lot more likely to be single than they were 20 years ago.
The 'Two-Body Problem' Challenges Small Town Workforces
Academia's "two-body problem" may be affecting other industries as women pursue more specialized careers and marry similarly educated men. Two-career couples are likely to gravitate toward larger metro areas with job opportunities for both partners.
Single Households: Older, Urban, Increasing, and More Sustainable
The number of single households has grown three-fold since the 1950s. More sustainable and more likely to live in cities than married households, singles experience a major problem: metro areas are not planned for them but for nuclear families.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
Chicago’s Ghost Rails
Just beneath the surface of the modern city lie the remnants of its expansive early 20th-century streetcar system.
Amtrak Cutting Jobs, Funding to High-Speed Rail
The agency plans to cut 10 percent of its workforce and has confirmed it will not fund new high-speed rail projects.
Ohio Forces Data Centers to Prepay for Power
Utilities are calling on states to hold data center operators responsible for new energy demands to prevent leaving consumers on the hook for their bills.
MARTA CEO Steps Down Amid Citizenship Concerns
MARTA’s board announced Thursday that its chief, who is from Canada, is resigning due to questions about his immigration status.
Silicon Valley ‘Bike Superhighway’ Awarded $14M State Grant
A Caltrans grant brings the 10-mile Central Bikeway project connecting Santa Clara and East San Jose closer to fruition.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
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