The percentage of adult Americans living by themselves has doubled since 1960, to its highest level ever, and businesses are taking note.
Eric Klinenberg writes of a dramatic demographic shift over the last 50 years, in which the percentage of married adults has fallen from more than 70% to only 51% of the adult population. "The extraordinary rise of living alone is among the greatest social changes since the baby boom."
In several large cities, including Denver, Seattle, and Washington D.C., more than 40% of households have just one occupant. In Manhattan it is nearly 50%. The implications of this shift are just beginning to be appreciated by businesses and marketers.
"Singletons play an essential yet unappreciated role in revitalizing cities and animating public spaces. Compared with married people, they're more likely to eat out in cafés and restaurants, exercise in a gym, take art classes, attend public events, and volunteer. Perhaps more important, singletons are fueling the economy. They spend more discretionary dollars than their married counterparts."
FULL STORY: Solo nation: American consumers stay single
First-Time Home Buyers Look Different Than They Once Did
New home-buyers are a little older and a lot more likely to be single than they were 20 years ago.
The 'Two-Body Problem' Challenges Small Town Workforces
Academia's "two-body problem" may be affecting other industries as women pursue more specialized careers and marry similarly educated men. Two-career couples are likely to gravitate toward larger metro areas with job opportunities for both partners.
Single Households: Older, Urban, Increasing, and More Sustainable
The number of single households has grown three-fold since the 1950s. More sustainable and more likely to live in cities than married households, singles experience a major problem: metro areas are not planned for them but for nuclear families.
Maui's Vacation Rental Debate Turns Ugly
Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
In Urban Planning, AI Prompting Could be the New Design Thinking
Creativity has long been key to great urban design. What if we see AI as our new creative partner?
King County Supportive Housing Program Offers Hope for Unhoused Residents
The county is taking a ‘Housing First’ approach that prioritizes getting people into housing, then offering wraparound supportive services.
Researchers Use AI to Get Clearer Picture of US Housing
Analysts are using artificial intelligence to supercharge their research by allowing them to comb through data faster. Though these AI tools can be error prone, they save time and housing researchers are optimistic about the future.
Making Shared Micromobility More Inclusive
Cities and shared mobility system operators can do more to include people with disabilities in planning and operations, per a new report.
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