Urban Infill a New Target for Modular Homebuilders

Urban infill housing is becoming a major part of business for large homebuilders, even those building modular homes.

Builders are focusing on infill as a new area for modular homes, which have been coming down in size in recent years.

"In fact, over the past seven years, modular has risen above 3% of the total only once, at 3.6% in 2009 (see chart below). In markets where tract building dominates or where labor is cheap, modular "doesn't make sense for a lot of builders," observes Dan Goodin, vice president of sales and marketing for Nationwide Homes, which has been producing modular homes in Martinsville, Va., for 52 years.

Still, Goodin remains convinced that housing trends and buyer demand are shifting toward a greater acceptance of modular, particularly for rural scattered lots (where it would otherwise be expensive to send subcontractors over long stretches to complete a stick-built house) and urban infill, where the speed at which factory-built homes can be assembled at jobsites is less disruptive to the surrounding neighborhood."

Full Story: Urban Infill Could Be Key to Boosting Modular’s Meager Market Share

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month
Woman wearing city map tote bag

City Shoulder Totes - New Cities Added!

Durable CityFabric© shoulder tote bags available from 9 different cities.
$22.00
City Plate table setting

New Arrival! City Plates

City downtown cores printed on gorgeous decorative collectible porcelain plates.
$50.00