The Walking Dead

Can drivers be scared into being more careful around pedestrians? A new scare tactic is in the works for the common WALK/DON'T WALK traffic light.

When drivers reach 30 mph, the WALKing man symbol transforms into a skeleton. The ad agency tasked with increasing safety by updating the signs says they were inspired by a statistic showing that mortality rates increase in auto/pedestrian accidents when the car is driving faster:

"Pedestrians struck by cars at 30 mph have an 80% chance of surviving the accident. A pedestrian struck by a car at 40 mph has a 70% chance of dying. When you are driving, that 10mph shift is subtle, but the effect it can have on a pedestrian is life or death," says Philip Stockton of Barbarian Group, the ad agency.

Full Story: Can This Creepy Graphic Keep Drivers From Killing Pedestrians?

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!
City Plate table setting

New Arrival! City Plates

City downtown cores printed on gorgeous decorative collectible porcelain plates.
$50.00
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $16.95 a month