Can drivers be scared into being more careful around pedestrians? A new scare tactic is in the works for the common WALK/DON'T WALK traffic light.
When drivers reach 30 mph, the WALKing man symbol transforms into a skeleton. The ad agency tasked with increasing safety by updating the signs says they were inspired by a statistic showing that mortality rates increase in auto/pedestrian accidents when the car is driving faster:
"Pedestrians struck by cars at 30 mph have an 80% chance of surviving the accident. A pedestrian struck by a car at 40 mph has a 70% chance of dying. When you are driving, that 10mph shift is subtle, but the effect it can have on a pedestrian is life or death," says Philip Stockton of Barbarian Group, the ad agency.
Read the full story: Can This Creepy Graphic Keep Drivers From Killing Pedestrians?
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
‘Going backwards:’ Baltimore mayor, students rally against state's transit funding plan
Maryland's proposed six-year plan provides no funding for Baltimore’s BMORE bus program and reduces its road maintenance funding.
Detroit to transform waterfront with $2.2 billion investment
Developers will convert about 18 acres of unused parking lot space into civic spaces.
Less housing, wasted money: study reveals impact of city parking mandates
The study found that 71% of carless households in the United States pay for a parking space they don’t use.
Minnesota seeks to replace fraud-ridden Housing Stabilization Services with new program
Federal prosecutors have charged over a dozen people in fraud cases involving at least $26 million.
A multi-billion dollar problem is brewing under Oakland’s streets
Oakland’s stormwater drainage systems are in desperate need of upgrades and repairs. The El Niño will only further strain the city’s infrastructure.
FREE Course: Walkable City 1: Why Walkability?
After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.
Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold
The course focuses on the opportunities and imperatives that shape reinvention of mall sites.
One Hundred Miles
County of Mendocino
planning NEXT
The Architects Foundation
University of Cincinnati Online
Montrose County
Northern Illinois Transit Authority (NITA)
The Pocatello Development Authority