Data Shows Internet Not Ruining Bricks-and-Mortar Retail

Counter-intuitively, Natl. Real Estate Investor says that sales in physical stores is supported by increases in broadband, and therefore the internet seems to enhance retail sales in shops.

Writer David Lynn says that the availability of research for pricing and comparison online is actually encouraging the purchase of goods in retail stores:

"If a consumer can quickly comparison shop online, the amount of time required for brick-and-mortar shopping decreases.

Traditional retail theory dictates that as the duration of time required for a shopping trip decreases, the frequency of shopping trips will increase. Consumers still want to see and feel many of the products they buy; they also want to interact with the seller."

Full Story: Is E-Commerce the Shopping Center Industry’s Friend or Foe?


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