Writer David Lynn says that the availability of research for pricing and comparison online is actually encouraging the purchase of goods in retail stores:
"If a consumer can quickly comparison shop online, the amount of time required for brick-and-mortar shopping decreases.
Traditional retail theory dictates that as the duration of time required for a shopping trip decreases, the frequency of shopping trips will increase. Consumers still want to see and feel many of the products they buy; they also want to interact with the seller."
