Would People Obey Speed Limits If They Were - Fun?
November 30, 2010, 2pm PST
Kevin Richardson came up with a fanciful idea for rewarding good drivers while punishing bad ones: speed cameras could ticket speeders, the money would go into a pot, and good drivers would be selected randomly by the camera to win big money.
Of course, city revenues would take a hit because they count on those speeding tickets. But Richardson's idea (which won a prize itself, from a Volkswagen campaign called "The Fun Theory") is on the right track for inspiring good behavior.