The Bright Lights of Nairobi: Brought to You By Colgate

A private company, working with the City Council of Nairobi, sells advertising space to fund streetlights in the city. Smart public/private partnership, or intrusion of advertising on public spaces?

The company calls itself "Adopt A Light Limited". Rachel Somerstein at Next American City stirs up the debate:

"On the one hand, the immediate results of Adopt a Light are better-lit roads, which enhance safety for all residents, and women and more-vulnerable people in particular."

"But because these roads are definitively public – even destinations unto themselves, as the Project for Public Spaces maintains – such heavy advertising might also seem an uncomfortable compromise."

Full Story: Public-Private Partnerships Meet Advertising


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