Lehrer quotes psychologist Ap Dijksterhuis of Radboud University in the Netherlands, who came up with the weighting mistake idea:
"Consider two housing options: a three bedroom apartment that is located in the middle of a city, with a ten minute commute time, or a five bedroom McMansion on the urban outskirts, with a forty-five minute commute. "People will think about this trade-off for a long time," Dijksterhuis says. "And most them will eventually choose the large house. After all, a third bathroom or extra bedroom is very important for when grandma and grandpa come over for Christmas, whereas driving two hours each day is really not that bad." What's interesting, Dijksterhuis says, is that the more time people spend deliberating, the more important that extra space becomes."