According to the BBC, downtown Swansea is a rundown demolition waiting to happen. Give the city five years and 25 million pounds, though, and High Street should be a cluster of creativity, says Development director Geoff Pettifor.
Complete rehaul plans are in store, including a vibrant commercial scene complete with destination shopping outlets, affordable housing and connecting courtyards.
The featured area links Swansea's train station to the central business district. In addition to the new landscape, the city also hopes to attract a more "creative" crowd, including design firms, graphics companies, boutiques, craft galleries, and media outlets.