City Stunts Try to Lure Fiber Optic Internet

A handful of American cities are hoping to become testing grounds for a new fiber optic Internet connection being offered by Google. To catch the company's eye, many of these cities are making concerted -- and sometimes audacious -- efforts.

1 minute read

March 23, 2010, 11:00 AM PDT

By Nate Berg


Being picked to host the Google fiber optic could be an economic boon for these cities, which expect to see an influx of tech companies moving to town to take advantage of the faster Internet connection.

Topeka, Kansas, for example, recently changed its name (unofficially) to Google, Kansas. Mayors of other cities have performed a variety of wacky stunts to get Google's attention. This piece from NPR looks at some of those efforts.

"Duluth Mayor Don Ness even took a February dip in the icy waters of Lake Superior just to get Google's attention.

In response, the mayor of Sarasota, Fla., went for a swim in a shark tank.

Sarasota also recruited Los Angeles singer-songwriter Lindsey Ray to do a jingle. A sample lyric: 'There's no limit to all the things that I can do, now that I found you, thank you Google Fiber.'"

Monday, March 22, 2010 in NPR

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 25, 2025 - Diana Ionescu

Map of Western U.S. indicating public lands that would be for sale under a Senate plan in yellow and green.

Map: Where Senate Republicans Want to Sell Your Public Lands

For public land advocates, the Senate Republicans’ proposal to sell millions of acres of public land in the West is “the biggest fight of their careers.”

June 19, 2025 - Outdoor Life

Person wearing mask walking through temporary outdoor dining setup lined with bistro lights at dusk in New York City.

Restaurant Patios Were a Pandemic Win — Why Were They so Hard to Keep?

Social distancing requirements and changes in travel patterns prompted cities to pilot new uses for street and sidewalk space. Then it got complicated.

June 19, 2025 - Diana Ionescu

Close-up of full beer glass with purple train-themed design sitting on bar between two frosty tall cans.

Platform Pilsner: Vancouver Transit Agency Releases... a Beer?

TransLink will receive a portion of every sale of the four-pack.

June 30 - Cities Today

Vintage red Toronto streetcar passing in front of Rogers Arena in Toronto, Canada.

Toronto Weighs Cheaper Transit, Parking Hikes for Major Events

Special event rates would take effect during large festivals, sports games and concerts to ‘discourage driving, manage congestion and free up space for transit.”

June 30 - blogTO

Map of Berlin with ring roads in green and red.

Berlin to Consider Car-Free Zone Larger Than Manhattan

The area bound by the 22-mile Ringbahn would still allow 12 uses of a private automobile per year per person, and several other exemptions.

June 30 - Streetsblog USA

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.