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Naming a Nonexistent Neighborhood

Posted by: Tim Halbur

2 November 2009 - 10:00am

"Greenwich South" is a proposed re-branding of an area near the World Trade Center site, driven by The Alliance for Downtown New York and re-envisioned by ten different architectural firms.

From GOOD Magazine: "The ideas range from the totally do-able to the just plain zany. (...) Morphosis re-envisioned the entire southern tip of Manhattan as a sustainable 'Battery North.' WORKac's 'plug-in' tower, a mixed-use, cantilevered structure, would have rows of brownstones six stories in the air."

Full Story: Welcome to the (Recently-Rebranded) Neighborhood
Source: GOOD Magazine, October 30, 2009
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Now, more than ever, Americans are clamoring to get out of their cars and have more transportation options than the car-centric approach first envisioned and deployed in the 1950s is providing.
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