Naming a Nonexistent Neighborhood

"Greenwich South" is a proposed re-branding of an area near the World Trade Center site, driven by The Alliance for Downtown New York and re-envisioned by ten different architectural firms.

From GOOD Magazine: "The ideas range from the totally do-able to the just plain zany. (...) Morphosis re-envisioned the entire southern tip of Manhattan as a sustainable 'Battery North.' WORKac's 'plug-in' tower, a mixed-use, cantilevered structure, would have rows of brownstones six stories in the air."

Full Story: Welcome to the (Recently-Rebranded) Neighborhood

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