Big Three a Hard Sell Among Young Folks

Research shows that of the ten vehicles most popular with 16-35-year olds, not one comes from the Big Three U.S. manufacturers. CampusProgress.org argues that it will take more than a bailout to attract younger customers.

"The list, topped by Toyota's Scion tC, includes five Volkswagens, two Mazdas, a Subaru, and a Mitsubishi.

'These cars have created an image as brands that appeal to the young buyer,' said Tom Libby, senior director of industry analysis for J.D. Power & Associates. 'Part of it is price, there's no question, but part of it is image, also.'

These Millennial generation cars have more in common than image. They tend to be less expensive-the base MSRP for a 2008 Scion tC is $17,000. And they are usually smaller. All the cars on J.D. Power's list are classified as compact vehicles.

Even when Detroit produces smaller or cheaper cars, it often struggles to break the image barrier. On paper, the Ford Focus is everything the Volkswagen Rabbit is. Both have base MSRPs at around $15,000, and are similar sizes, boasting a curb weight at under 3,000 pounds. But with twenty-somethings and young families, the Rabbit has outseld the Focus year after year."

Full Story: Not Buying It

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!
Red necktie with map of Boston

Tie one on to celebrate your city

Choose from over 20 styles of neckties imprinted with detailed city or transit maps.
$44.95
Book cover of Insider's Guide to Careers in Urban Planning

So you want to be a planner...

Check out our behind the scenes look at 25 careers in the Urban Planning field
Starting at $14.95