Big Three a Hard Sell Among Young Folks

Research shows that of the ten vehicles most popular with 16-35-year olds, not one comes from the Big Three U.S. manufacturers. argues that it will take more than a bailout to attract younger customers.

"The list, topped by Toyota's Scion tC, includes five Volkswagens, two Mazdas, a Subaru, and a Mitsubishi.

'These cars have created an image as brands that appeal to the young buyer,' said Tom Libby, senior director of industry analysis for J.D. Power & Associates. 'Part of it is price, there's no question, but part of it is image, also.'

These Millennial generation cars have more in common than image. They tend to be less expensive-the base MSRP for a 2008 Scion tC is $17,000. And they are usually smaller. All the cars on J.D. Power's list are classified as compact vehicles.

Even when Detroit produces smaller or cheaper cars, it often struggles to break the image barrier. On paper, the Ford Focus is everything the Volkswagen Rabbit is. Both have base MSRPs at around $15,000, and are similar sizes, boasting a curb weight at under 3,000 pounds. But with twenty-somethings and young families, the Rabbit has outseld the Focus year after year."

Full Story: Not Buying It


Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month

City Coasters

Hand-drawn engraved maps of your favorite neighborhoods are divided up across 4 coasters making each one unique.
Book cover of Contemporary Debates in Urban Planning

Contemporary Debates in Urban Planning

Featuring thought-provoking commentary and insights from some of the leading thinkers and practitioners in the field.