Branding Sustainability

Las Vegas' Union Park is a LEED-certified development that sits on a revitalized brownfield, but with no shortage of Vegas' glitz. Can smart growth be as marketable as it is environmentally good?

"It seems an odd tension of aesthetic sensibilities. On the one hand the project is every bit the Las Vegas of the collective imagination - a glittering, glamorous spectacular 'brandscape.' It's a downtown revitalization project of unprecedented ambition that seeks to build, from the ground up, a completely new downtown. On the other hand, the city and the project's developers are everywhere making sure to advertise that the Park as 'green,' sustainable, New Urbanist. To my mind these latter modes think of themselves as wholly unconcerned with the former's flashiness, inherently."

"All in all, the project is a fascinating experiment that might help us answer some big questions. Is it a good thing that 'smart growth' can so easily bleed into the realm of being a luxury brand? Is Union Park a perfect model for the way we can create moral markets and promote investment in better cities? Or is the project going to be a perfect parable for the tangled legacy of Neoliberal ethical, aesthetics, and economic ideals?"

Full Story: More to Learn from Las Vegas


Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month
Wood necklace with city map

City Necklaces

These sweet pendants are engraved on a cedar charm with a mini map of selected cities. The perfect gift for friends and family or yourself!
Red necktie with map of Boston

Tie one on to celebrate your city

Choose from over 20 styles of neckties imprinted with detailed city or transit maps.