"In 2006, the most recent data available, 521 Florida motorcyclists were killed on the road, up from 441 in 2005.
Officials are optimistic the campaign will reduce that number. But in a state where helmets are optional, they may have an uphill battle.
'I've got black chaps, black vest, black T-shirts, black shoes,' said 62-year-old Gary Dove, sipping on a cup of beer Wednesday night outside Quaker Steak and Lube on 49th Street N in Pinellas Park. 'I support the Florida Highway Patrol, but I certainly wouldn't wear vibrant green chaps.'
Neither would Larry Diehl, 52, of Seminole, among the dozens of motorcyclists parked outside Quaker Steak.
'In the spirit of riding a motorcycle, I think we should be able to go out like anybody else that drives a vehicle and wear what we want to wear,' he said, while walking around with his son, Charlie.