Will Free Rides Make Firm Believers In Transit?

Transit agencies around the U.S. offered free rides on a single day, and large crowds follow. But observers aren't sure they'll stick around when they have to pay again.

1 minute read

June 26, 2008, 5:00 AM PDT

By Larry Schooler


"Thursday's offer of free rides on more than 30 transit agencies in the Bay Area certainly lured thousands of new riders, likely at record levels. Transit officials were still tallying the numbers Thursday afternoon.

The key question: How many of those newbies will give transit another shot when rides are not free?

I rode trains, trolleys and buses around the bay Thursday, starting in Campbell on light rail at 8 a.m., and jumping onboard Caltrain in downtown San Jose, switching to BART in Millbrae and returning home on BART through the East Bay, then taking the bus and light rail from Fremont to Milpitas and back to Campbell by 1:33 p.m.

Ridership numbers for most agencies won't be known until today. But on Bay Area ferries, the counts were staggering: up more than 100 percent on the Golden Gate ferries, from 2,168 daily riders to 4,552 on Thursday. And on the Sausalito ferry, the daily count of 435 soared to 2,170."

Friday, June 20, 2008 in San Jose Mercury News

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

September 16, 2026 - Zachary Whalen

Passengers board an Amtrak train under a cloudy sky.

Amtrak, CN end decades-long dispute with eight-year agreement

The new operating agreement establishes an updated framework for the companies to work together, including processes to resolve disputes.

September 18, 2026 - Mass Transit

The Gross Reservoir, a large body of water surrounded by trees and mountains.

Judges permit Denver to divert 77,000 acre feet from the Colorado River for reservoir expansion

Overuse and climate change have caused the Colorado River’s water levels to plummet.

September 18, 2026 - Inside Climate News

A crowd of people boarding Boston's green line in an underground subway station.

Boston has spent millions making the Green Line more accessible — and there’s no end in sight

While the city has invested millions into expanding and adding platforms to the Green Line to make it more accessible, new train cars set to arrive next year will be too tall for disabled passengers to board without raising the current platforms.

5 hours ago - Boston Globe

Railroad tracks in Idaho passing a home by a river.

Idaho may see an 18% drop in federal surface transit funding — the largest estimated cut in the US

Transit systems in rural communities are much more reliant on federal funding to provide their services.

6 hours ago - Grist

A Florida family with their belongings in a wagon walks past a destroyed storm after a hurricane.

How ‘post-disaster gentrification’ alters neighborhoods after natural calamities

After hurricanes, fires or other calamities, the original residents of a community are often replaced by younger, wealthier residents.

7 hours ago - Inside Climate News