The World's Cheapest Car Set To Launch
India's Tata Group is preparing to launch The People's Car -- the world's cheapest car. The Rs 1-lakh will have an initial sticker price of 1000 rupees ($2,500).
Ratan Tata, head of the tea-to-steel Tata conglomerate, will unveil the "People's Car" January 10 at a New Delhi auto show that will carry a sticker price of 100,000 rupees, or 2,500 dollars, which some analysts say could revolutionise automobile costs worldwide."
..."The cheap car, a pet project of Cornell-trained architect Ratan Tata that he helped design, is aimed at getting India's masses off their motorbikes and into cars."
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Bling Cars too
NPR reported this morning that this company will also buy Jaguar and Landrover; thus covering both ends of the spectrum.
Mary E. Reynolds, AICP