Amory Lovins

March 22, 2010, 11am PDT
Jevon's Paradox is the idea that the more efficient a resource becomes, the more it is consumed. With new future fuels in the works, those promoting sustainability and conservation find themselves at odds with innovation.
Fast Company
March 25, 2009, 6am PDT
WorldChanging interviews Amory Lovins of the Rocky Mountain Institute, discussing the 2,000 watt lifestyle proposed by the Swiss and his recent letter to Secretary Steven Chu.