It was clear to the City of Toronto that engaging less confident cyclists that make up 60% of the population, yet seldom come to community meetings, might be the key to dramatic mode shifts in the city. Here's how it happened.
Is your city's transit agency caught in a cycle of rising fares, declining service, and chronic financial problems? Mark Aesch has used an innovative approach to turn around the bus systems in Rochester and Detroit. Could it work in your city?