Economic Development Strategic Planning
June 4-5, 2015 │ Madison, WI

AICP Certification Maintenance points: CM | 16

This highly interactive course lets participants work in small teams to help understand the complexity of strategic planning and its challenges. Economic developers must build consensus among board members, stakeholders and the community as a whole, creating a unified vision for the future. Learn techniques to build consensus among stakeholders who represent different values and interests. Also, participants will learn the quantitative techniques used to better understand their community including: location quotients, shift share, input-output and cluster analyses. Explore project assessment methods for setting priorities and measuring your plan's impact.

Course Highlights:

• Stakeholder analysis, structuring participation, planning fundamentals 
• Consensus building, group facilitation and conflict 
• Defining geography, competitive advantage and SWOT 
• Determining vision, mission, goals and objectives 
• Demand-side strategies and supply-side strategies 
• Identifying projects, strategy formation and implementation 
• Setting realistic benchmarks and measuring success 
• Exploring the use of dashboard indicators

Instructors:

Jon Roberts 
Principal 
TIP Strategies, Inc.
Austin, TX

Jon Roberts is the Managing Director of TIP Strategies, Inc. (TIP), in Austin, Texas. He is an international leader in economic development and has overseen projects throughout the U.S., as well as in Europe and Asia. Mr. Roberts is currently involved in a variety of development and recruitment projects.In addition to being a practitioner in the field, he has prepared policy papers on national economic development strategy, published articles on economic development marketing, and has written editorials for major newspapers. Mr. Roberts was formerly the Director of Business Development both for the State of Washington and then for the State of Texas. In these positions, he directed recruitment and investment and led international trade missions.

Anne Roise, MCP CEcD 
CEO 
Roise & Associates
Savannah, GA

Anne Roise is a strategic planning and program development consultant based in Savannah, Georgia. She holds a Masters Degree in City Planning from the Massachusetts Institute of Technology (MIT) and is a Certified Economic Developer. After graduating from MIT, Ms. Roise worked as a planner for the City of Cambridge, Massachusetts, and was later employed as the Executive Director of the Massachusetts Supreme Court’s Commission on Racial and Ethnic Bias in the Courts. For several years, she was employed as an administrator with the City of Savannah where she served as the director for two crime prevention and suppression programs, the Crime Collaborative and the Weed and Seed program, as well the Director of Economic Development.

Accommodations/Training Location:

Hilton Madison Monona Terrace 
9 East Wilson Street 
Madison, WI 53703 
Phone: (608) 255-5100

This Training is Held in Conjunction with the 2015 Economic Future Forum:

IEDC Economic Future Forum: The Ingredients for Success
June 7-9, 2015 │ Madison, WI

The 2015 Economic Future Forum will analyze trends in existing and emerging industries, while demonstrating how to foster and grow industry clusters. The Forum will demonstrate how Wisconsin has leveraged its well-maintained transportation infrastructure, quality education, and exceptional talent into the ideal location for dynamic and innovative industry clusters. Join us in Madison to discuss innovating for prosperity, leveraging human capital, and maintaining strong positions in legacy sectors while growing and expanding into new sectors.