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The Brand Mindset
Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." He shows how the very best practitioners -- contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others -shrewdly develop and maintain their brands even in the face of ferocious competition.

Community Capitalism: Lessons from Kalamazoo and Beyond
In the last years of the 20th century, the small, proud city of Kalamazoo, Michigan was buffeted by winds of change. Rather than succumb to despair, or look to the state or federal government for assistance, Kalamazoo took proactive measures to seize control of its future. The response has been a new paradigm in economic development: Community Capitalism. 

The Indispensable University
The Indispensable University describes the innovative transformation of institutions of higher education (HEIs) across the world, in response to the emerging realities of the twenty-first century global knowledge-based economy, as well as describes how HEIs are defining many of today's economic realities on a regional level.