AICP Certified Business Retention and Expansion Training Offered in Chapel Hill, NC
International Economic Development Council
Business Retention and Expansion
Date: November 13-14, 2014
Location: Chapel Hill, North Carolina
This course qualifies as a professional development requirement needed to sit for the Certified Economic Developers Exam
AICP Certification Maintenance points: CM | 16
This interactive course presents the core components of a BRE program and why the concerns of local businesses need to be actively addressed. By building an understanding of business visitation techniques and survey methods, practitioners will be able to clearly gauge their community's business climate. Learn the "red flags" that may indicate a company is looking to move elsewhere, and learn how to structure an effective technical assistance program to respond to business concerns. This course helps participants understand how a BRE program relates to attraction, workforce development, small business finance, technology transfer and many other economic development activities.
Course Highlights:
- Establishing, maintaining and upgrading a BRE program
- Creating effective models for business visitations and surveys
- Customer-Relationship Management (CRM) techniques
- Marketing a BRE program
- Establishing an early warning system
- Cluster and industry-focused BRE programs
- Tracking and analyzing customer feedback and response
- Quantitative and qualitative economic development metrics
Instructors:
Erik Collins
Director, Community & Economic Development
Montgomery County/Community & Economic Development
Laith Wardi, CEcD
President
ExecutivePulse, Inc.
Accommodations/Training Location:
Sheraton Chapel Hill
1 Europa Drive
Chapel Hill, NC 27517
Phone: 1 (800) 325-3535
IEDC Room Rate: $109 single/double
Cut-Off Date: Wednesday, October 22, 2014
Posted October 10, 2014
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