Temporary Store, Lasting Impact: Pop-ups and Economic Development

Date: March 26, 2014
Time: 2:30 pm - 4:00 pm EST
Questions? Please contact [email protected]

Pop-up stores are here today, and gone tomorrow, but the impact of their presence resonates long after they've closed their doors. In a retail environment increasingly dominated by internet commerce, pop-up stores create new customer experiences, and bring energy and excitement to communities—especially those that have seen a downturn in retail. The result is more local spending and an improved retail environment.

Join IEDC to learn how pop-up stores revitalize neighborhoods, incubate retail entrepreneurs, and fill empty storefronts. Attend this web seminar to hear strategies to:

• Develop pop-ups as labs and launch pads for retail entrepreneurs 
• Encourage innovative niche entrepreneurs and established brands to use pop-ups 
• Engage customers in creating successful pop-up areas

Speakers

Kimberly C. Driggins 
Associate Director for Citywide Planning 
Office of Planning 
Washington, DC

Kimberly C. Driggins is the Associate Director for Citywide Planning, in the District of Columbia's Office of Planning. She is responsible for managing city-wide planning projects across several areas including: housing, economic development, transportation, facilities and capital improvement planning. In addition, Kimberly serves as the project manager for OP's Temporary Urbanism program and the ArtPlace grant was an initiative under this program. Creative placemaking is at the heart of DC's investment in temporary urbanism. 

Nicholas Russell 
Co-Founder and CEO
We Are Pop Up
London, UK

Nicholas Russell is a co-founder and CEO of We Are Pop Up – the online marketplace for short-term commercial property. We Are Pop Up connects emerging brands and property owners, for the purpose of creating new experiences. The company launched in London in 2012, and is a TechStars alumna. Previously to founding We Are Pop Up, Russell was a management consultant to multinationals including Barclays, HP, Lexus, LVMH, Shell, and Tesco. He has worked in the US, Europe, and Asia, advising clients on business and corporate strategy, from branding to capital investment and sustainability.