CREATING A SUCCESSFUL SOCIAL MEDIA STRATEGY FOR A HIGH RETURN ON INVESTMENTS

Date: Friday, May 20, 2011
Time: 2:30 - 4:00 pm EST
Cost: $85 for IEDC members, $125 for Non-members

http://www.iedconline.org/?p=Social_Media_Success

Contact: [email protected]

LEARN HOW TO FUSE SOCIAL MEDIA TOOLS TO CREATE A SOCIAL MEDIA MARKETING STRATEGY FOR YOUR ORGANIZATION AND THE GOOD OF YOUR COMMUNITY.

Social media has gone mainstream, so understanding how to use it is key. On May 20th, IEDC will help you take social media links, tweets and posts to the next level. Last fall's introductory series explored how Facebook, LinkedIn, YouTube, Flickr and Twitter could help you reach a broader audience. Now it's time to unite these social media tools, using the full force of these powerful outlets.

What is the best tool to share news and updates, gain feedback, promote your location and more? Our experts will show you how to evaluate your community's use of social media and find the most effective way to combine these tools. This web seminar will share how other communities have executed their social media strategy to target multiple audiences without repeat efforts on each platform.

Today's global economy is driving communities to compete even harder to get noticed by entrepreneurs, corporate real estate executives and consultants, talented workers and other targeted markets. Thanks to the Internet and social media tools, we now have the ability to reach thousands of people in seconds – how can your community take center stage?

By attending this webinar, you will learn how to:
• Evaluate your community or organization's current use of social media.
• Develop a cohesive and strategic social media marketing plan.
• Use social media platforms jointly in order to target audiences directly.

Space is limited! Register today.

SPEAKERS:

Ryan Shell
Director, Social & Digital Media
Development Counsellors International

Ryan is a creative, results-oriented public relations and marketing professional who has worked on campaigns with Fortune 500 companies, handled media relations for a presidential visit and garnered stories with the likes of NBC Nightly News, USA Today and many other national outlets. In addition to media relations skills, he has extensive experience creating and implementing market-specific campaigns that integrate interactive, advertising and special events to build brand awareness. While living in the Piedmont Triad region of North Carolina, he was recognized by the Triad Business Journal as a recipient of its 40 Leaders Under Forty award for his professional and community-related accomplishments.

Paul Newmarch
Corporate Marketing & Communications
City of Calgary

Paul Newmarch is a marketing and communications professional with more than 10 years of experience in the not-for-profit, performing arts and government sectors. Paul currently works for The City of Calgary as the team lead, Social and Media Relations where he and his team are responsible for bridging the ever narrowing gap between traditional media relations and social media relations. Paul is also responsible for leading The City of Calgary's crisis communications team.

WEB SEMINARS ARE EASY & CONVENIENT

Here are just a few ways that we have made it easy for you:

• All you need is an internet connection & a telephone land line!
• One registration is good for the whole office – invite your staff into the conference room for maximum benefit.
• No travel, no hotel and no lost days from the office. It couldn't be easier!

WEB SEMINARS COUNT: CERTIFIED ECONOMIC DEVELOPERS (CECDS) EARN RECERTIFICATION POINTS

CEcDs participating in a minimum of three (3) web seminars during a three-year recertification cycle will earn two Level II points. If you have questions or would like more information about the CEcD program, please contact Kobi Enwemnwa at [email protected].

http://www.iedconline.org/?p=Social_Media_Success