Economic Development Marketing and Attraction
Date: October 14-15, 2010
Location: Baltimore, MD

http://www.iedconline.org/?p=Training_Marketing_MD

This course is held in partnership with the Maryland Economic Development Association (MEDA).

Register by Thursday, September 2 and save with our Registration Price-Break
Course registration fees increase by $100 after September 2!

Communities use marketing techniques to attract, retain and expand businesses, improve a community's image internally and externally and promote local policies and programs. Through marketing efforts, economic developers provide accurate, up-to-date and credible information to those interested in investing, locating or expanding in a specific area. This course will examine who the target audience needs to be for a community's message and look at what that message should contain. The course will also examine various mediums of communication, with particular emphasis on the Internet as an economic development marketing tool.

View the agenda: http://www.iedconline.org/?p=Training_Marketing_MD#agenda

Instructor biographies: http://www.iedconline.org/?p=Training_Marketing_MD#instructors

This course will help you...
- Understanding the product and market
- Identifying target audiences
- Marketing internally
- Developing a brand
- Internet marketing strategies
- Working with site selectors

Instructors
Tracy Gosson
President
Sagesse, Inc.

Anatalio Ubalde, MCP
Co-founder and Partner
GIS Planning Inc.

Ben Wright
CEO
Atlas Advertising

Accommodations/Training Location

Sheraton Baltimore City Center
101 West Fayette Street
Baltimore, MD 21201
Phone: (410) 752-1100
Hotel website
IEDC room rate: $99 single/double
Cut-off date: Sunday, September 26, 2010