Leveraging Social Media for Low-Cost, Targeted Marketing
http://www.iedconline.org/?p=Social_Media

Date: Thursday, March 18, 2010
Time: 2:30 - 4:00 pm EST
Cost: $85 for IEDC members, $125 for Non-members
Registration deadline: Wednesday, March 17

Content contact: Dana Rothstein, [email protected]
Registration contact: Earnestine Jones, [email protected]

At little to no cost, social media is the latest approach to link your organization with its target markets. Whether you're seeking to connect with talented professionals, location consultants, citizens or former residents, social media provides multiple channels to reach key audiences. Through these platforms, economic development organizations can communicate, collaborate and market by sharing news, photos, videos and stories.

Using multiple platforms such as Facebook, Twitter, Linked In, YouTube, Yelp, Digg, Flickr, or Second Life can seem daunting and time-consuming, but a considered strategy will help you zero in on the most effective tools and methods.

By attending you will:
• Learn about new social media platforms
• Discover which platforms to use for different target audiences
• Hear innovative marketing strategies using social media

Space is limited! Register today: http://events.iedconline.org/Core/Events/eventdetails.aspx?meeting=WEBI…

Expert Instructors:
Ben Wright, CEO, Atlas Advertising

Marty K. Vanags, President and CEO, Economic Development Council of the Bloomington - Normal Area

WEB SEMINARS ARE EASY & CONVENIENT
Here are just a few ways that we have made it easy for you:

• All you need is an internet connection & a telephone land line!
• One registration is good for the whole office – invite your staff into the conference room for maximum benefit.
• No travel, no hotel and no lost days from the office. It couldn't be easier!