MapInfo Unveils New Economic Development Solution
Troy, NY-May 9, 2005- MapInfo Corporation (Nasdaq: MAPS), the leading global provider of location intelligence solutions and retail site selection, today announced the launch of its Economic Development Solution to help enhance and expand commercial areas within municipalities of all sizes. Based on MapInfo's proven expertise in government and retail, the MapInfo Economic Development Solution provides local government and economic development organizations insight into an area's demographics, economic trends and even future retail projections to enable these groups to identify and attract the businesses that would be most likely interested in expanding into the community.
With MapInfo, the Campbell County Economic Development Committee (Gillette, WY) discovered that people routinely drove two hours or more to other cities to shop, resulting in lost tax revenue. Based on this assessment, MapInfo created a list of targeted retailers whose customer profile closely matches the target area of development in Gillette. MapInfo then produced marketing materials, including maps, charts and reports, which were prepared specifically for each target retailer, inviting them to consider the area for future development.
"MapInfo's economic development consulting services and online tools have been instrumental in helping local retailers expand and adjust their product mix and in aiding developers in recruiting anchor retailers to the community," said Susan Bigelow, executive director, Campbell County Economic Development. "MapInfo armed us with invaluable information for our local retailers, government and Chamber of Commerce. For instance, while we inherently knew many citizens were traveling to out-of-town shopping destinations, MapInfo quantified the lost potential by retail category and provided a list of retail spaces that could be supported by our retail market area. This information was then used by retailers, city leaders and developers."
MapInfo's MarketSuite for Economic Development is a comprehensive retail attraction and retention package. MarketSuite for Economic Development combines professional consulting services with AnySite® Online RM for Economic Development, a unique Web-based predictive analytics tool for retail modeling and demographic analysis. In addition, MapInfo will also offer AnySite Online, an easy-to-use, Web-based demographics tool for basic area analysis.
For an informative brochure or more information, please e-mail [email protected] or call 800.619.2333.
Related Link: MapInfo Unveils New Economic Development Solution
For more information contact:
3131 S. State Street, Suite 100
Phone: (734) 302-9373
Email: [email protected]
Posted May 9, 2005
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