Going Green Makes Business Sense For Big Firms

As consumers grow more aware of global warming, corporate giants launch eco-friendly efforts to protect their bottom line.

1 minute read

March 5, 2007, 2:00 PM PST

By Abhijeet Chavan @http://twitter.com/legalaidtech

"...corporate behemoths acknowledge that U.S. consumers' growing awareness of global warming is changing the way they work...More than 60% of U.S. consumers hold government and big business directly accountable for global warming, according to a recent study..Environmental activists note companies are more committed to fighting global warming than the U.S. government."

FULL STORY: More firms market to 'green' consumers

Monday, March 5, 2007 in The Los Angeles Times

Environment United States

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