Public Information Officer
PUBLIC INFORMATION OFFICER
SALARY: $67,147.00 - $83,934.00 Annually
CLOSING DATE: 2/12/2018, 5:00 PM
Under general direction, performs a variety of professional level duties involving media relations and other communications functions within the Communications and External Affairs Department; serves as a point of contact for news media and blog representatives; coordinates with staff and management throughout the Agency to provide access to timely and accurate information; participates in social media monitoring, planning and execution; provides counsel to Agency management on communications strategies; represents the Agency to news media; produces a broad array of complex public information materials for internal and external audiences including news releases, website information, PowerPoint presentations, talking points, speeches, fact sheets, letters, brochures, executive summaries and opinion columns; and ensures Agency messages receive wide and accurate dissemination.
This job posting may be used to fill multiple positions.
The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.
- Promotes news coverage of the Agency, with particular focus on highlighting project delivery and services; identifies likely news media stories well in advance and develops effective communication strategies; writes releases and advisories, pitches stories, plans and manages news conferences and other media events; supports social media activities. Effectively manages the reactive component of media relations; responding to media inquiries and emerging issues in a strategic, prompt, accurate and professional fashion to secure accurate coverage.
- Produces high-quality written materials, effectively balancing writing assignments with media relations functions; writes in a tight, polished and compelling fashion; develops and writes for presentations, talking points, and speeches using alternative formats such as web pages, fact sheets, FAQs, and brochures.
- Exercises strong judgment while working in close collaboration with staff across the agency to propose and vet communications strategies and messages.
- Represents the Media Relations and Public Information Division on intra-agency strategy teams, successfully navigating a highly matrixed environment that requires intensive information-sharing and collaboration.
- Participates in media monitoring activities, searching, gathering, and distributing daily media clips about the Agency or the transportation industry; tracks clips that include Agency brand names or infer Agency; Supports the Media Relations & Public Information Manager on matters as directed; prepares and presents staff reports and other necessary correspondence; attends and participates in professional group meetings; maintains awareness of new trends and developments in pertinent fields; ensures accountability and compliance with all current and applicable state and federal laws, Agency policies and procedures, rules and regulations.
Education and Experience:
Bachelors Degree in communications, journalism, political science, public administration, or closely related field and four years of experience performing professional level duties in media relations, corporate communications, or public policy/legislative analyst related functions; OR and equivalent combination of education and experience.
Required Licenses or Certifications:
Possession of Washington State Drivers License.
Required Knowledge of:
- Principles and practices of communications, public relations, social media and community involvement.
- Principles of crisis communications.
- Principles, practices and techniques of distributing information for mass media communications.
- Principles of research, writing, editing, and preparing a variety of public information materials.
- Principles of persuasive writing and argument.
- The news media industry in general, including needs and priorities across print, television, radio and blog sectors.
- The professional culture, methods and techniques of news reporting and editing, including the criteria that journalists apply to determine what is newsworthy.
- Principles of research, writing, editing, and preparing a variety of informational publications, reports and speeches, press releases, scripts, and distribution materials.
- Basic government structures and functions at the local, regional, state and national levels.
- Public transportation issues and Sound Transit history.
- Project management techniques.
- English usage, spelling, grammar, and punctuation.
- Modern office procedures, methods, and equipment including computers and computer applications such as word processing, spreadsheets, and statistical databases.
- Pertinent federal, state, and local laws, codes, and regulations.
Required Skill in:
- Utilizing personal computer software programs affecting assigned work.
- Establishing and maintaining effective working relationships with internal and external stakeholders. Understanding the Agency's political environment and sensitivities.
- Using good judgment in the context of the agency's goals and political environment.
- Exercising strategic thinking to see possible courses of action from the vantage points of many different stakeholders.
- Carrying out media monitoring activities.
- Event management.
- Composing news articles, speeches, radio and television scripts, reports, and letters.
- Public speaking and in developing and delivering presentations and presenting ideas and concepts orally and in writing.
- Managing projects and making decisions in fast-paced, difficult environments.
- Maintaining confidentiality and communicating with tact and diplomacy.
Physical Demands/Work Environment
- Work is performed in a standard office environment.
- Subject to standing, walking, bending, reaching, stooping, and lifting of objects up to 25 pounds.
The Agency promotes a safe and healthy work environment and provides appropriate safety and equipment training for all personnel as required.
It is the responsibility of all employees to follow the Agency safety rules, regulations, and procedures pertaining to their assigned duties and responsibilities, which could include systems, operations, and/or other employees.
Apply online: https://www.governmentjobs.com/careers/soundtransit/jobs/1959980/public-...
We are an Equal Opportunity Employer and value workplace diversity. We seek to create an environment and culture that embraces the differences of our employees. You will find an exceptionally diverse group of people at Sound Transit with regard to culture, beliefs, communication styles, and life and work experiences.
All qualified applicants are considered in accordance with applicable laws prohibiting discrimination on the basis of race, religion, color, gender, age, national origin, sexual orientation, physical or mental disability, marital status or veteran status or any another legally protected status.